Rogue Logic publishes case notes as anonymised, sector-framed accounts of client work, with real numbers and the assumptions behind them. We do not name clients, and we do not borrow work done elsewhere and imply it is ours. Where a channel did not perform, that is in the note too.
A coworking space, 109% more enquiries on 19% less spend
A single-location coworking provider was paying UK-wide for enquiries it could only serve in one city, on a Google Ads account with broken tracking. We rebuilt it around new-customer acquisition.
A supplement brand, 10x more conversions off Amazon
An Amazon best-seller was over-reliant on the marketplace and could not make its own paid ads pay, with rivals bidding on its brand. We built a channel it owned.
A premium retailer, cost per lead cut 85%
A retailer of considered, high-value products was paying a high cost per lead on a campaign with false tracking. We fixed the data, then the structure.
A celebrant, 6.8x organic clicks from one page
A celebrant with negligible organic visibility reached page one of a competitive query cluster off the back of one genuinely comprehensive page.
An accountancy firm, found in AI search
A firm with a strong local reputation was invisible in search, at page four. We rebuilt around intent and the questions people now ask AI.
An electrician doubled clicks by niching into renewables
A capable renewables installer was being ranked as a generalist electrician. We rebuilt the site around the high-value work.
A South West accountancy practice, visibility up 73%
An established firm sat on page three because its pages spoke in generic terms, not the language SME owners actually search.
A functional-medicine clinic, off page three to page one
A clinic with strong credentials was invisible for the exact diagnostics it offered. We rebuilt content around how patients search.
A specialist clinic owns the searches generalists ignore
A clinic treating complex, underdiagnosed conditions ranked poorly for the precise terms its patients use. We built the content around the conditions.
An antique-jewellery brand, aligned to what converts
A brand with real traffic scale was ranking for generic terms, not the designer-specific searches that drive sales. We restructured around intent.
A wedding venue caught a national search wave
A historic venue captured a sudden spike in demand from a national TV moment without cannibalising its steady wedding traffic.
A dental practice lifted its treatment-query rankings
An established practice was sending thousands of clicks a quarter to competitors because it ranked at page four for the treatments that matter.
A video producer, page five to page one on its money terms
A creative agency with strong work was invisible in search. We restructured around service intent and the sectors it serves.